How to start your own cake decorating business?
Posted by LEWINS CORREA
You’ve been a cake decorating hobbyist for some time now and you’ve decided to turn your favorite pastime into a business. Congratulations! It is a big step, and if you do everything right, it can be very rewarding. But before you start your own company, there are some things to consider. This article will tell you how to go about it and what to think of in advance.
Choose the type of business
- You can choose a home-based business or a brick-and-mortar business.
- You can also choose a franchise or a small business.
- You can choose a business that offers a service or a product.
- You can choose a business that offers both services and products.
The first thing you want to do is research your market. You may think that you know exactly who your target market is, but it's important to really dig deep and understand them on a deeper level. Here are some questions that will help you get started:
Research your market
- What is your target market? Is it gender? Age range? Location? Income level? Once you've identified this group of people, ask yourself why they would be interested in cake decorating services from YOU specifically. Do they have any common characteristics or habits that make them likely customers for what you're offering?
- Who makes up the rest of the market (outside OF YOUR TARGET). If there aren't enough people within YOUR TARGET MARKET who want WHAT YOU HAVE TO OFFER (and pay FOR IT), then no one else outside OF THAT GROUP matters very much! It's better if nobody wants cake decorating services than if nobody in YOUR TARGET MARKET wants those same things.
The first step in starting your cake business is to decide on your niche. This means defining who you are going to serve, what kind of cakes you will make and where you will sell them.
Decide on your niche
You need to define the following aspects:
- Your target audience (who will buy your cakes)
- The product (what kind of cakes you’re going offer)
- The service (how are you going to deliver this product)Location (where do people go shopping for such things in your area?)
- Price range ($$$$ vs $$$ vs $$ vs $)
- Branding and marketing materials that will attract customers into coming into the store or buying online from home with confidence that they are getting a quality product at an affordable price point for their budget or occasion requirements. This can include having an email list ready with potential clients interested in hearing about new products when they become available, which should be updated regularly once opened so these emails can be sent out quickly without having any delay during busy seasons like Christmas where there might not be enough time between orders being placed before needing another one done!
Create your business plan
- What is a business plan?
- Why you need a business plan.
- How to create a business plan.
- What should be included in a business plan.
- How to make your business plan stand out.
Choose a catchy business name
You'll want to choose a business name that is memorable, easy to spell and pronounce, and not already taken. The last thing you want is for your potential customers to get flustered when they try searching for your business online or on their phones. They'll most likely spend less time with you if they're frustrated or confused by how difficult it is to find and remember your business name!
Also, don't go overboard with the length of the name. Pick something short that flows well and has no more than two syllables (unless you're hoping to stand out). Try out different variations of words like “cakes” or “decorating” in order to find something catchy but not too long
Get necessary permits and licenses
You need to get the necessary permits and licenses before you start baking. These may include:
- Food safety certification
- Health permit
- Business license or certificate of authority
You can find out what type of permits and licenses you need by contacting your local health department. Your city’s website may also have a list of permits available for download or viewing online, so take a peek at that before calling in. If not, just give them a call! They will be happy to help walk through the process with you step-by-step, so don’t be afraid to ask questions along the way (and don't forget about any fees associated with applying for these documents).
Set up your workspace
The first step to starting your business is getting the right equipment. In order for you to create beautiful cakes, you need to have your own workspace. Setting up your workspace will help keep things clean and organized, which will lead to less stress and more success!
Here are some tips on how to set up your cake decorating business:
- Make sure there is enough space for all of the equipment needed for baking and decorating.
- Label everything so that it's easy to find in an emergency situation (e.g., a missing ingredient). This is especially important if you have multiple people working with different ingredients in such small amounts at once!
- Start small by storing just what is needed when it comes time for baking; however, make sure there are plenty of places where customers can see how awesome these products look before purchasing them themselves!
Contact your suppliers and purchase necessary equipment
- Contact your suppliers and purchase necessary equipment.
The first step is to contact your suppliers and order the right equipment for your business. Make sure that you buy the right equipment for your budget, customers, employees, and market. If you want to start a cake decorating business with a small investment, then this guide will help you get started in the best way possible!
Buy supplies, materials and ingredients
Once you have decided on the type of cake business you want to start, it is time to buy the necessary supplies and materials. The essential ingredients for a cupcake bakery are:
- An oven (gas or electric)
- Mixing bowls
- Measuring cups and spoons
- Pans for baking cupcakes
In Cake art Shop you can buy any supplies and material for your cake business.
Market your business
Once you've decided on a business name, it's time to get out there and market yourself. You'll want to start by promoting your business on social media accounts like Facebook, Twitter or Instagram—and while this may seem like an obvious choice, it can be a great place for potential customers to find out what you're up to. (If you don't have any social media accounts yet, now is the time.)
For more traditional marketing campaigns (or if you just want to branch out), consider creating a website for your cake-decorating biz! This will allow people who aren't on social media an easy way to find out more about what you do and how they can hire/order from you. The best part? It doesn't cost much money at all—anyone with basic coding skills should be able to create their own simple website using free templates or services like Wix or Squarespace.
So, you’ve made up your mind to start a cake decorating business? Good for you! The right education, knowledge of the ins and outs of running a business, as well as hard work can help you succeed. It’s not an easy task to start a business from scratch. Here are some tips that will help you along the way:
- Research other cake design businesses and compare them to your own plans for starting one.
- Learn how to price your cakes according to the amount of time and materials used in making them; this is important because customers will want to know what they’re paying for before they buy one from you!
- Get yourself some licenses—some states require them in order for companies like yours (called sole proprietorships) or LLCs (limited liability companies) who sell products such as baked goods or fresh fruit/vegetables directly into consumers' hands without intermediaries like grocery stores acting as middlemen between producers/growers on one side with consumers located elsewhere inside their local market area boundaries on another side--to operate legally within its jurisdiction limits so make sure there aren't any gaps between state regulations before getting started with opening up shop under these conditions; otherwise expect fines if caught breaking laws while operating illegally later down road due lack knowledge now available beforehand through doing research first thing when starting up new business venture!